°µÍøTV

Stonecipher School of Business

Bachelor of Science in Business Administration
Marketing Concentration

Offered through °µÍøTV’s Stonecipher School of Business, the Marketing concentration develops students’ analytical skills and strategic thinking for success in today’s dynamic marketplace. Students gain a deep understanding of consumer behavior, branding, digital marketing, and current marketing trends.

Program Highlights:

  • Emphasis on data-driven decision-making and trend analysis

  • Hands-on experience with branding, market research, and digital strategies

  • Prepares students for careers in advertising, public relations, sales, and marketing management

  • Strong foundation for graduate study or certifications in marketing and analytics

Explore the Course Catalog

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