Business - Marketing Concentration
Stonecipher School of Business
Bachelor of Science in Business Administration
Marketing Concentration
Offered through °µÍøTV’s Stonecipher School of Business, the Marketing concentration develops students’ analytical skills and strategic thinking for success in today’s dynamic marketplace. Students gain a deep understanding of consumer behavior, branding, digital marketing, and current marketing trends.
Program Highlights:
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Emphasis on data-driven decision-making and trend analysis
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Hands-on experience with branding, market research, and digital strategies
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Prepares students for careers in advertising, public relations, sales, and marketing management
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Strong foundation for graduate study or certifications in marketing and analytics
